Farxiga: Promoters and Detractors point to the very same incentive of taking Farxiga. Exactly what is it??
Invokana: Invokana Detractors point to several vital benefits, however do they associate it along with a great benefits/risk profile overall??
Januvia: Januvia has actually the second highest market share among Promoters. Which two brands are not far behind??
Lantus: Are Lantus’ “Passives” closer to being Promoters or Detractors??
Levemir: Promoters say Levemir is proven and reliable. Does its brand DNA hint at the demand Detractors don’t recommend it??
Onglyza: Onglyza’s market share among Promoters is just like Byetta’s and Farxiga’s. Which of the 3 stands to acquire the many by winning over Detractors?
Victoza: Which brand does Victoza edge out for the second highest NPS of all of brands surveyed?
Get answers to crucial questions regarding brand loyalty
NPS+ Type 2 Diabetes Mellitus report explores crucial complications affecting brand loyalty for T2DM drug manufacturers. You’ll learn:
How satisfied the T2DM market is.
How loyal doctors are to your brand.
How lots of others brands are promoted by your Promoters.
Which others brands are promoted by your Promoters and by your Detractors.
How a lot market share your brand has actually among Promoters and Detractors.
How a lot market share you would certainly acquire if your Detractors became Promoters.
Which messages Promoters, Passives and Detractors associate along with your brand.
Your brand DNA: Exactly what promoters and detractors truly believe of your brand—in their own words.
Results are presented in clear, intuitive KPIs that highlight spots where your brand can easily improve, and make it simple to observe Exactly what your next actions are.
Top Takeaways
Only 3 of the surveyed brands have actually a good NPS: And the leading brand’s score is much more compared to 3 times that of its nearest competitor.
Satisfaction is moderate, however reduced compared to in the US: In the EU5 countries, nearly 15% fewer doctors are satisfied along with readily available T2DM brands compared to in the US.
Exclusivity is low: While doctors are relatively satisfied along with readily available treatments, much less compared to 15% of them promote one brand exclusively.
Lack of familiarity is a concern for newer brands: lots of brand Detractors state that they don’t use, or don’t already know sufficient regarding newer T2DM brands.
Cost is a moderate-to-higher concern: For all of however 2 of the brands surveyed, cost is a medium-to-solid driver of doctor recommendations, however not as vital as crucial clinical attributes.
One brand has actually the potential for massive market share gain: 2 to 6 times as a lot as any sort of others surveyed brand if it can easily turn its Detractors in to Promoters.
Impact of promotional messages limited for some brands: For lots of of the surveyed brands, couple of messages are associated along with much more compared to 50% of Promoters.
Two brands are the top selections among Promoters: Promoters of many surveyed brands additionally promote two others brands much more compared to they promote any sort of others.
A Report Based on Expert Knowledge
We surveyed 150 EU5 (Farxiga (dapagliflozin; AstraZeneca)
Invokana (canagliflozin; Janssen Pharmaceuticals, Inc.)
Januvia (sitagliptin; Merck & Co.)
Lantus (insulin glargine; Sanofi)
Levemir (insulin detemir; Novo Nordisk)
Onglyza (saxagliptin; AstraZeneca)
Victoza (liraglutide; Novo Nordisk)
What is Net Promoter® Score?
NPS is a customer loyalty metric made by (and a registered trademark of) “Exactly how most likely are you to recommend this brand to a colleague?”
Responses – provided on a scale of 0 (not at all of likely) to 10 (really likely)—are used to classify respondents in to 3 categories:??Detractors are those that answer 0 – 6.?Passives are those that answer 7 – 8.?Promoters are those that answer 9 – 10.
How is NPS calculated??The percentage of detractors – the percentage of promoters = NPS.??For example, 25% Promoters, 55% Passives and 20% Detractors offer you an NPS of +5.??NPS can easily range from -100 (every person is a Detractor) to +100 (every person is a Promoter). The better the score the healthier the brand.
What is Net Promoter® Score?
NPS is a customer loyalty metric made by (and a registered trademark of) NPS measures overall brand satisfaction and loyalty by asking one easy question:
“Exactly how most likely are you to recommend this brand to a colleague?”
Responses – provided on a scale of 0 (not at all of likely) to 10 (really likely)—are used to classify respondents in to 3 categories:
Detractors are those that answer 0 – 6.
Passives are those that answer 7 – 8.
Promoters are those that answer 9 – 10.
How is NPS calculated?
The percentage of detractors – the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors offer you an NPS of +5.
NPS can easily range from -100 (every person is a Detractor) to +100 (every person is a Promoter). The better the score the healthier the brand.
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